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Water Flow

Water Flow is an innovative outlet store located in Shoreditch, London, designed to appeal to Millennials and Zoomers through bold aesthetics and sustainability. The building has a flowing, glass-heavy structure with wavy walls and a solar panel-powered rainwater waterfall that symbolises the city atmosphere. At night, the store transforms into a colourful display of light patterns, transforming the building into a work of art that combines light and water.

© 2025 by Veronika Potes.

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